Why Everkept
Some memorial sites are free. It’s worth knowing who pays.
Free is a strange price for something meant to last. Someone still keeps the servers running and the photographs online, so the honest question was never whether a memorial costs money — it’s who ends up paying for it, and how.
On the free sites, it’s usually the people who came to grieve. Here is what that looks like, plainly.
How a memorial gets paid for
Free — paid for by advertising
The page carries ads. Someone reading about an animal they loved shares the screen with whatever an ad network has decided to sell that day.
e.g. ilovedmypet.com
Free — paid for by the funeral
The memorial is free because the company is really a shop: it earns a margin selling caskets, urns and headstones, and adds an optional tip to itself on every donation made to a memorial fund.
e.g. everloved.com
$10 USD a year — paid for by you
No ads. Nothing sold to anyone who visits. The small yearly fee is the whole business, which is exactly why no one who comes to your pet’s page is ever sold to, counted, or tracked.
Everkept
Sources: Everloved’s own pricing and help centre, and TechCrunch’s 2020 report on its casket marketplace. Business models change; this reflects what these sites did at the time of writing.
What the plan keeps
One price, for everything you keep here — however many memorials, however many photographs.
Everything you make
- ✦Unlimited memorials and photographs — one price, no matter how much you keep
- ✦Four ready-made layouts, or a blank canvas you arrange yourself
- ✦Aged-paper looks and handwritten captions — a keepsake, not a form
- ✦A timeline of their photographs, in the order they happened
- ✦Notes from anyone who knew them, with no account needed to leave one
- ✦Visitors can add their own photographs; you choose what appears
- ✦A gentle email to followers whenever you add something
- ✦A private dashboard — who visited, what’s been left, what’s still worth doing
- ✦Your own address, and old links that never break
- ✦Public, unlisted or completely private — your choice, and private means private
Kept honest
- ✦No ads, no analytics, no trackers — one cookie, to keep you signed in
- ✦Nothing ever sold to the people who visit: no flowers, no candles, no tips
- ✦Stop paying and nothing is deleted — pages stay, links work, you keep editing
- ✦Everything downloads as one file, photographs and all, whenever you want it
- ✦Thirty days to change your mind, no reason needed
- ✦One account, one plan — it covers the person memorials, too, when they come
That’s the whole of it. A fair price, quietly charged, so the memory stays yours and no one profits from it.